Colour Outside the Lines: A Reverse Innovation Challenge for Canadian Health Systems
Thank you to everyone who has participated in and supported "Colour Outside the Lines: A Reverse Innovation Challenge". The Challenge is now closed and we are in the process of evaluations. We invite everyone to keep checking back for updates on the evaluation process.
The quest to radically improve the value of what we spend on health care is a priority shared by health systems around the globe.
To achieve this, we must look beyond our own backyards for game changing ideas, by expanding our horizon and casting our net across the globe. We can learn from the experience and successes of unexpected sources – those of emerging markets, in which restricted resources have forced populations to innovate on value.
Translating innovations that have been created for the developing world to the industrialized world has been called “reverse innovation”. 1
By forming new collaborations across borders and disciplines, we can draw lessons that will help generate solutions to address the needs of health systems around the world. It’s about challenging our thinking and the status quo. It’s about exchanging ideas and sharing experience. It’s about new ways of innovating and implementing to improve health care.
Why A Reverse Innovation Challenge?
Colour Outside the Lines: A Reverse Innovation Challenge for Canadian Health Systems (“Colour Outside the Lines”) is an open challenge to inspire current and future leaders to become active participants in shaping the transformation of our health care system. We are calling on students, health care professionals, entrepreneurs, IT specialists, patients, development workers and innovators from around the world to generate reverse innovation projects that can address some of Canada’s biggest health challenges and drive transformational change. Colour Outside the Lines is focused on finding innovations that are being successfully applied in the developing world/emerging markets that offer potential solutions to some of the issues facing Canadian health systems.
This challenge invites you to submit a reverse innovation idea that can work as a health care innovation business model in Canada. International and cross-sectoral collaboration is at the heart of this reverse innovation challenge. Colour Outside the Lines encourages you to form a team of innovators from around the globe, and across industry and academic lines, to help strengthen your idea for reverse innovation. Innovation can come from anywhere; so can submissions for this challenge.
Peter Robertson, Vice President & General Manager, GE Healthcare.
Neil Fraser, President, Medtronic of Canada.
To learn more about reverse innovation, watch this presentation from Dr. Peter Singer, Director of the Sandra Rotman Centre, given at the Ivey International Centre for Health Innovation’s Global Health Conference 2012.
Dr. Peter Singer, Director of the Sandra Rotman Centre
View this animated short on the Colour Outside the Lines Challenge.